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faberNovel supports UXD4startups, the conference dedicated to user experience design for startups

Par Guillaume Ladvie
03 Janvier 2013
   
0 Commentaires




UXD4Startups is an english-speaking event in Paris, where UX designers and startupers are invited to share best practices and experiences about product development and problem solving. This event aims to illustrate how user experience design is handled in different startups in the world and what the added value is of a UX guy on a startup team. The event is organized in two distinct parts :

Part 1 : speakers' time
Three speakers, UX designers or product managers working in startups, are invited to share a use case they have faced during their career and to explain how they use their UX mindset to solve problems or bring significant changes to the product strategy.

Part 2 : Cocktail and networking
Attendees are invited to share a convivial moment and make connections, discussing startups and UX, with food and beverages.
 
SESSION#1: January 15th at 7PM

The first session will be introduced by Elodie Bongrain from faberNovel.

The event will be held at LeChaudron, 82 rue du Faubourg St Martin, 75010 Paris, from 7PM to 11PM. Ticket price is 10€ for students and 15€ for startupers

For the 1st session, 3 great speakers are confirmed :

Lee Gentry, UX director @DocTrackr and ex UX designer @SCVNGR, will give a talk about :"How to help your users make the right decisions.”

Pierre Valade, ex UX designer @foursquare and current CEO at sunrise.im, will speak about: "How hard it is to design for mobile.”

Patrick Perlmutter, Product manager @Infinit.io will give a talk about “how to transform a technology into a product serving users.”

REGISTER HERE

How Technology is Transforming Brick-and-Mortar Retail

Par Tiago Forte
21 Décembre 2012
   
0 Commentaires
Last Thursday was our Retail Mixer at PARISOMA, our open incubator in San Francisco. The theme of the night, far from pitting scrappy young e-commerce sites against big established retailers, was the coming integration of online and offline experiences. 
 
As we explained in our presentation "5 Ways to Keep Retail Customers Loyal in an Age of Showrooming," retail is becoming a continuum of experiences, with each channel providing a specific value.  Here are a few of the startups that presented at our Mixer that demonstrate this transition.
 

1. Goodzer

 
We heard from Goodzer, a company that crawls retailer websites in search of products in local stores, and then overlays the results on a map. It is basically a location-aware search engine for brick-and-mortar goods. As they informed us in their pitch, only about 5% of such stores are visible in traditional search engines, meaning that often the product you're looking for doesn't need to be shipped hundreds of miles - it's just around the corner.

 

 

The service is completely automated, requiring no effort from retailers. Probably because of these automated algorithms, they already have 500,000 locations and 2 billion products in their database. The company has raised $750k total.
 
2. IQ Engines
 
Another very interesting startup we heard from was IQ Engines, which is on a mission to make the smartphone the central hub for all retail transactions, from discovery to coupons to loyalty programs to POS to rebates and promotions. Their core technology value is a smart camera app that can recognize brands from real-world products. Their demo showed the app correctly identifying the brand of products within a couple seconds of being on screen. They say it can also recognize logos, free-form text, complex 3D objects, scenes, and faces.
 
And this isn't just a prototype. Old Navy last year launched an app called Snap Appy, which doles out coupons to customers who snap the Old Navy logo. They counted over 1.5 million pictures over 11 months, which they say boosted visits to their online store and revenue via coupon redemptions.

 

 

Other companies that have used or are using the product include Rakuten, Best Buy, ESRB, Hello Vino, RedLaser, Beerdog, Nextag, Voxy, VizWiz, and Apps4Android. The company has raised $3.8 million in Series B funding.
 
3. Modo Payments
 
Modo Payments is attacking the holy grail problem of location-based services: how to monetize check-ins. Their bet is that mobile offers - basically coupons that are offered in real time and based on a customer's location - will do two things.

 
 

First, that it will let stores and specific brands drive sales with highly targeted offers. And second, that the opportunity to save money when you're already in the store will be enough of an incentive to make you finally adopt mobile payments, giving Modo it's cut AND giving stores the opportunity to collect anonymous data about their customers' behavior.
 
The platform works through a native mobile app but can also work via redemption codes sent via SMS.
 
A Continuum of Value 
 
All of these companies are working together to break down the barrier between physical and digital commerce. But they also provide a window into how technology can be leveraged in a buying experience that hasn't changed appreciably for centuries. 
 
Shoppers will be able to easily find what they're looking for regardless of where it's physically located. They'll be able to get information and buying options for any product almost instantly using nothing but their mobile phone. And they will have retailers giving them all sorts of incentives to choose their product over a million others just a few clicks away.
 
This may seem to add up to a paradise for consumers, and cutthroat competition for retailers. But physical retail will never completely go away, and it is those retailers who figure out how to leverage technology instead of fight it, and turn their physical spaces into assets instead of weaknesses, that will dominate a bigger piece of a bigger pie. 
 
 
 
 
 

Stéphane Distinguin évoque 2013 et le futur de faberNovel pour Viuz

Par Guillaume Ladvie
20 Décembre 2012
   
0 Commentaires

Vidéo initialement publiée sur VIUZ

Stéphane Distinguin, fondateur et CEO de faberNovel présente sa vision du numérique pour 2013 et ses ambitions pour le futur de faberNovel.


5 Ways To Keep Retail Customers Loyal In The Age Of Showrooming

Our Latest Presentation On Slideshare

Par John Geraci
05 Décembre 2012
   
0 Commentaires

Our latest presentation was released on Slideshare today in conjunction with our upcoming Retail Mixer at PARISOMA: Digital Interfaces For Real World Shopping. 

Enjoy the presentation, and if you are in San Francisco, please come to the mixer on December 12th.  Retailers, relevant start-ups and investors will all be in attendance.

If you're NOT in San Francisco but would like to know more about the mixer or be involved somehow, drop us a line at hello@fabernovel.com.


5 Ways To Keep Retail Customers Loyal In The Age Of Showrooming from faberNovel
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