"Amazon, the hidden empire", the latest study by faberNovel, deciphers how Amazon managed to dominate the retail industry.
The study takes the reader to the heart of Amazon’s elaborate and masterfully executed development. It is articulated around the three digital engines used by Amazon to reach its leading position, and paves the way for its application across different industries:
Internet and the absence of limits:
Although Amazon.com’s business model is one of the oldest and most traditional, its founder Jeff Bezos understood perfectly how he could take advantage of the unlimited space the Internet has to offer. In particular, the web would make it possible to offer a virtually infinite selection, while enabling low prices at the same time. It would also make it very easy to offer exceptional customer service.
The strength of user accounts:
Amazon managed to quickly acquire users’ confidence while developing a huge client base. By using a combination of recurring usage, seamless integration and customer lock-in, it has also been able to retain its users very efficiently.
Impact of the ecosystem:
Amazon.com managed to establish its supremacy by creating ecosystems just as Apple and Google did. For example, it developed a whole ecosystem around the Kindle. The cloud also allows Amazon.com to solidify an ecosystem of companies using Amazon Web Services. Yet, the company is actually targeting consumers: in a digital content paradigm, the Internet’s true limitless nature is achieved.