Inside Engrenages consisted in designing and developing a transmedia experience in order to:
position Canal+ as a leader in the emerging transmedia segment and in this way reinforce its image as an innovative media group
introduce the "Spiral" ("Engrenages") series to a wider audience
Production and Methodology
Project management, coordination of the contributors with the production and Canal+
Mobilising a game designer and the series writers using brainstorming and successive repetitions to define the principles of the experience: Internet interface, narration methods, etc.
Formalising the functional and editorial design of the experience (interface, content and dummy blog), wireframes and graphic models.
Creating the experience: post-production of content following filming, finalising the models and game principles, planning developments and the formula.
An accessible, immersive Internet experience to:
win over fans of the series (40-50 years old, not very tech-savvy)
recruit new fans from a younger, more tech-savvy public
Completely new, quality content:
Special filming for transmedia (during the shoot of Series 4). The experience will reveal a new plot in the series in a truly innovative format
A different viewpoint from that of the TV series:
The characters are filmed in their daily lives by a reporter who has obtained permission to follow Captain Berthaud’s team for seven days. This enables fans of the series to discover the characters in a new light (confessions, speaking directly to the audience, etc.)
An innovative narrative method:
Browsing is structured around exploring content in various formats (video, photo, sound and documents).
Destructuring and delinearising the content, compared to the series' traditional format, also allows players to explore the plot in their own way, in whatever order (or disorder) they want.