User experience is key to the success of any media platform.
With the aim of positioning itself as a leader in the female interest website sector in Russia, Woman Journal needed its website to be overhauled in order to meet its ambitions. faberNovel endeavoured to rethink the platform by making strategic and technical recommendations and contributing its design skills.
Following an assimilation seminar and a meeting with Woman Journal management, faberNovel provided an initial set of strategic recommendations, along with technical solutions (CMS, service provider emailing etc).
Next, faberNovel helped Woman Journal choose a technical service provider based on the recommendations set out previously. The technical service provider had to be able to interface with existing contractors (emailing solutions, adserver, etc).
Once the provider had been selected, faberNovel assisted Woman Journal in creating functional and zoning specifications. Project management support was also entrusted to faberNovel.