With its large capacity (80,000 seats) and the prestigious events it has hosted (the World Cup final in 1998, two U2 concerts in 2009 with a combined audience of 186,000, the Rugby World Cup final in 2007, etc.), the Stade de France is a magnificent stadium.
Thirteen years after opening, in a time of increasingly intense competition between large stadiums in France and around the world, the Stade de France has decided to launch a radical re-think of its future. This re-think simultaneously focuses on:
- understanding the public's needs and new emerging uses
- anticipating sports and entertainment industry changes
- completely overhauling the customer experience in all its forms (service, merchandising, set design, marketing, transport, information etc)
faberNovel has worked alongside Stade de France on all the technological and digital aspects of this re-think.
What faberNovel has achieved
faberNovel has worked on this project at three different levels:
Prospective Study of Emerging Technology and Usages
We produced a forecast of technological and digital trends by the year 2020, particularly in the following areas:
- new data and
- broadcasting live events
- set design for large shows
- architectural set design
- promotion within a community for large events
- VIP digital services
- new wireless communication technologies
- augmented reality
- and more.
Designing New User Experiences
We selected the most relevant technologies and uses to transform into value-added experiences, services and products for the Stade de France. We emphasized:
- the technical, economical and organizational feasibility of the proposed solutions
- the quality of the user's experience
During this phase, we called on around thirty technology experts from start-ups, large industrial companies and the world of applied research.
Putting forward a Roadmap
In order to turn our proposals into operational elements that can be acted on by the Stade de France, we drew up:
- an operations roadmap for implementation
- a projected P&L
- an organization proposal for developing the innovation capabilities of the Stade de France.