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SFR PLAYER 2011
A path of innovation, a lecture series and a web experience
Bringing together the major players of SFR’s network and its innovation ecosystem is a major issue.
For its annual SFR PLAYER, the operator displayed the ambition to synchronize its visitors to the digital world. The development of SFR Apart creates a reflection of the future through staging SFR’s best innovations, a series of conferences, and a dedicated web experience.
As part of the 2011 SFR PLAYER, SFR needed faberNovel on several levels. They needed a digital leader to bring agility, vision, and ecosystem-focused elements to the project. Thus faberNovel was selected to provide the following:
Designing and scripting of the innovative path in the SFR Apart (7 Rue Tronchet in Paris).
- Sourcing and selecting innovations from outside of SFR to be presented.
- Editorial content for each innovation and the guide for providing a consistent and full experience.
- Art direction and graphic design inspired by the world of design.
- Co-designing the event in its entirety, with respect to SFR’s objectives.
faberNovel planned and programmed the following series of conferences and workshops:
- Internet and cognition.
- Connected objects to re-imagine our everyday lives.
- Mutations in digital media.
- The digital world through the ages.
- Program stakeholders.
- faberNovel also implemented and managed the live online broadcast via Agoroom (live video) and Agowall (a wall of tweets)
faberNovel’s work included the design and animation of a complete online experience.
- Designing and developing a site and immersive gaming experience: http://sfrplayer.sfr.com/
- Establishing a multi-platform publishing strategy.
- SFR.com
- A dedicated website
- Social network accounts and management
- Community management during the three-week event
