Bringing together the major players of SFR’s network and its innovation ecosystem is a major issue.
For its annual SFR PLAYER, the operator displayed the ambition to synchronize its visitors to the digital world. The development of SFR Apart creates a reflection of the future through staging SFR’s best innovations, a series of conferences, and a dedicated web experience.
As part of the 2011 SFR PLAYER, SFR needed faberNovel on several levels. They needed a digital leader to bring agility, vision, and ecosystem-focused elements to the project. Thus faberNovel was selected to provide the following:
Designing and scripting of the innovative path in the SFR Apart (7 Rue Tronchet in Paris).
Sourcing and selecting innovations from outside of SFR to be presented.
Editorial content for each innovation and the guide for providing a consistent and full experience.
Art direction and graphic design inspired by the world of design.
Co-designing the event in its entirety, with respect to SFR’s objectives.
faberNovel planned and programmed the following series of conferences and workshops:
- Internet and cognition.
- Connected objects to re-imagine our everyday lives.
- Mutations in digital media.
- The digital world through the ages.
faberNovel also implemented and managed the live online broadcast via Agoroom (live video) and Agowall (a wall of tweets)
faberNovel’s work included the design and animation of a complete online experience.