It must be acknowledged that Google has been the best performing company in the Internet world for the last few years. Moreover, Google has been very well equipped to resist the ongoing crisis.
And yet, Google’s strategy may seem to be lacking of consistency, as it is spanning many sectors:
· Strong position in the mobile industry
· Investment in web infrastructure
· Exporting web advertising models to TV and radio
These are examples of initiatives which strategic logic may seem hard to follow.
faberNovel decided to investigate the reasons behind Google’s industrial and commercial success and identified 6 factors explaining Google’s unquestionable ascent.
· Network effects
· Data tracking
· Co-creation (collaborative creation)
· Business model
The study inspects how these factors are part of the group’s strategy and shows how these mechanisms, although created for a digital environment, may be used by not only by digital world players but also by any innovative industry.
This study is intended for anyone who is interested in Google and mostly for companies that wish to improve their understanding of mobile and web strategies.Slideshare presentation: http://www.slideshare.net/faberNovel/all-about-google-7858416