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Innovation and its implementation
faberNovel is dedicated to innovation and its implementation. Our clients decide to call on us to handle any aspect of an innovation-linked project. We link together concepts, talents, technologies and the appropriate market to allow our clients, start-ups and industrial groups alike, to create prototypes or enable innovative companies to define and lead for successful strategies focused on innovation and development.
From idea to concept, to prototype, and to actual implementation, faberNovel applies its professional expertise, its specific innovation know how all the way to the launching of new products and services.
Strategic Experiments
Experimenting strategies is the core business of faberNovel XP. Imagining new concepts for products and services, working out experimental protocols, developing, testing and validating prototypes is what they do.
faberNovel Prototype assists contracting authorities (in expressing their needs) or acts as project manager (up to the implementation phase).
Development through innovation
Deconstructing/Reconstructing of value chains, disintermediation, emerging of new economic models or racing for setting standards; these are some significant examples of the changes companies need to grasp and anticipate in order to turn them to their advantage. From identifying opportunities to designing new products or innovating services, faberNovel assists its clients every step of the way, from conceiving to implementing their development strategy.
faberNovel Inc, American subsidiary
faberNovel strengthened its position in the Silicon Valley in January 2007 when it created its American subsidiary faberNovel Inc.
The PariSoMa offices are based in the heart of the digital capital and Paris sister city of San Francisco, keeping a constant contact with the vanguard of ICT, design, and environmental technology...
methodologies
Our Project Designers favor iterative patterns. Our projects are based on ever-changing technologies that evolve in a rapidly structuring ecosystem. Project methods must be flexible enough to allow decisions to be reviewed according to market evolutions. It is thus of utmost importance that heavy decision-making process be replaced by short cycles.
Strategic experimentation method
faberNovel has designed and applied a strategic experimentation method that is especially appropriate for prototype launching. It formalizes the experimenting process to bring out a deep and thorough understanding of the tested innovations as well as an accurate know how of the adequate implementation process.
Beforehand, the project team will have defined indicators of success and integrated them in the roadmap. As the project evolves, those indicators will show in real time the necessary adjustments, if any. It is referred to as an iterative process: “Theory - Observation – Revision”. Such acquired knowledge contributes to reducing investment costs, efficiently countering competitors, and turning the innovation into a profitable venture as soon as it is implemented on the market.
This method may apply to the launching of products or services.
Laboratory of usages analysis: The CAUTIC® method
It is a comprehensive tool which purpose is to determine, before experimenting, the extent to which a technological innovation is likely to be accepted by its targeted users.
CAUTIC® method: Assisted Design based on usage for Information technologies and Change. faberNovel acquired a license on that method which was developed by the CNRS (French National Center for Scientific Research). It tests the extent to which a user may adhere to an innovation. The method may intervene at the early stage of the innovation when it is defined, or for an adequate repositioning once the innovation is launched.
It is essentially a qualitative method that uses structured observation techniques and is based on two fundamental tools. The first one is defining identity profiles with regards to innovation in general: Passionate, Pragmatic about change, Pragmatic about continuity, Objector. The second tool is an interview guide ordered according to 19 criteria.
All potential users assess an innovation on the basis of their own prior experiences and of the context in which they evolve. CAUTIC® criteria allow to determine what factors influence the users when considering an innovation:
- comparison with similar techniques they are familiar with
- compatibility with their daily routines
- strengthening of their private and/or professional identities
- link with their social environments
CAUTIC® draws a list and analyses these 4 levels of conditioning with regards to the user’s identity profile.
he study’s results show what people think of a given innovation and indicate whether it should be validated or repositioned in terms of practicality.
The advantage of the CAUTIC® method is that it gives out significant results out of relatively restricted samples. All previous tests show that results obtained from respective samples of 12-15 people or 100 people are extremely close.