Cyril Vart

9 Posts

Cyril is VP Strategy & Development at faberNovel

cyrilvart

Smart advertising is finally on its way - and we should all be grateful0

In the late 19th century, John Wannamaker (inventor of the department store) famously said "Half the money I spend on advertising is wasted; the trouble is, I don't know which ...

By Cyril Vart

18 February 2013

Retail Is Hell: how shopping in stores has become hell on earth0

Last weekend I had a fantastic experience: I went to a real physical store, filled with real people, real physical goods, with a solid intent to consume. When I was a teen, going to buy a ...

By Cyril Vart

09 November 2012

Want user traction? Buy a chronometer!0

Increasingly, one of the main challenges to delivering innovation, be it an app, web service, or product, is getting rapid user traction and user adoption. This is hard. I'm not saying that ...

By Cyril Vart

12 October 2012

5 Reasons Why Innovators Should Be Reading More Scifi and Fewer Tech Blogs0

Ever since I joined faberNovel, whose job is basically to help companies imagine and launch innovative projects, I’ve had to rediscover an old filthy habit: reading science fiction. Since I ...

By Cyril Vart

13 September 2012

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