Cyril is VP Strategy & Development at faberNovel
Smart advertising is finally on its way - and we should all be grateful
In the late 19th century, John Wannamaker (inventor of the department store) famously said "Half the money I spend on advertising is wasted; the trouble is, I don't know which ...
18 February 2013
Retail Is Hell: how shopping in stores has become hell on earth
Last weekend I had a fantastic experience: I went to a real physical store, filled with real people, real physical goods, with a solid intent to consume. When I was a teen, going to buy a ...
09 November 2012
Want user traction? Buy a chronometer!
Increasingly, one of the main challenges to delivering innovation, be it an app, web service, or product, is getting rapid user traction and user adoption. This is hard. I'm not saying that ...
12 October 2012
5 Reasons Why Innovators Should Be Reading More Scifi and Fewer Tech Blogs
Ever since I joined faberNovel, whose job is basically to help companies imagine and launch innovative projects, I’ve had to rediscover an old filthy habit: reading science fiction. Since I ...
13 September 2012
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