Before our annual analysis of the strategy of a tech giant, we wanted
to share with you the reason why we're so enthusiastic about the
Russian technology market.
Looking at the main sources of global news, you won't find many positive article on Russia: just check out Wall Street Journal or New York Times and you will get an idea.
But that didn't prevent us from looking behind the curtain... and what we found was surprising. Not only surprising in a positive manner, but also in a very promising way: there is a very fast expanding digital market in Russia, that not only is catching up on western level, but is also extremely innovative.
When we found out, we decided that we had to be part of it and we opened an office in Moscow. Our Russian office is now helping companies bridge the gap between them and the Russian market.
Today, we are releasing an extensive market study that will show why we are committed to Russia, and why you should have a different look on the Russian market.
Read the Study
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Why should you read this presentation?
- You still think that the Russian market is underdeveloped and that Russian startups are only copycats
- You are hesitating on expanding your business to Russia
- You have heard interesting stories about the Russian digital market, and you want to learn more
- You are Russian and you think that no Westerner understands what is going on there
At the end of the presentation, we give you 3 reasons why you should expand to Russia.
Did you know?
- Russia accounts for the largest pool of internet users in Europe, before Germany.
- Russians use more mobile payment solutions than UK citizens.
- Online advertising has already overtaken print advertising in Russia, a year before the US.
You will dive into the dynamism of the Russian digital market and will discover that
- This dynamism is not superficial: it is based on a deeply-rooted culture of technology and science.
- Even if the overall market is still emerging, it has strong pillars to stand on: role-models such as Yandex or Mail.ru, and a diversified network of investors.
- The ecosystem is boiling, with many successful adaptations of western best-practices and a lot of local innovations.
And finally we will share with you our vision of the Russian technology specialties.