is currently responsible for designing and storyboarding the event SFR Player 2011
on behalf of SFR, a French mobile phone company with over 20 million customers.
This annual event aims to synchronize visitors with the digital world through
a panorama of the today's best innovations, whether proposed by SFR or
any other player in innovation.In the exceptional venue l'Appart SFR, a faithful
replica of a Florentine palace, visitors are invited to address
the daily changes made possible ??by digital technologies, through
a marked path and a series of lectures, extended by a unique online
experience. faberNovel is working in partnership with DDB Live which insures the production of the event.
By developing and staging a strong concept and themes for the
event, faberNovel helps strengthen the relationship between the major
players and emerging actors in innovation.
The event occurs from 15 November
at 7 rue Tronchet and on the website SFR.com