faberNovel is currently responsible for designing and storyboarding the event SFR Player 2011 on behalf of SFR, a French mobile phone company with over 20 million customers.

This annual event aims to synchronize visitors with the digital world through a panorama of the today's best innovations, whether proposed by SFR or any other player in innovation.In the exceptional venue l'Appart SFR, a faithful replica of a Florentine palace, visitors are invited to address the daily changes made possible ??by digital technologies, through a marked path and a series of lectures, extended by a unique online experience. faberNovel is working in partnership with DDB Live which insures the production of the event.

The event occurs from 15 November at 7 rue Tronchet and on the website SFR.com