Every
0.2 millimeter decrease in thickness on the latest Macbook Air is
greeted with breathless praise from tech pundits, but there is a
parallel trend that is just as interesting and carries equally large
implications for the future of work: the incredible shrinking office.
The
average number of square feet per office worker is plummeting, from the
traditional 200-300, to 225 in 2010, to 176 today, according to USA
Today. This number is projected by CoreNet Global to fall to 100 or less
within 5 years, with 24% of companies in a recent survey having reached
this level already.
What is causing this shift? It turns out that it is a combination of factors that are transforming not only the physical space where we work, but the nature of work itself:
1. New technology
Our
offices are shrinking because our technology is shrinking. The enormous
copiers and filing cabinets of past eras are being replaced with
compact multi-function printers and databases. Even the servers that
once were needed to store these databases are increasingly found in the
cloud.
Family
photos and other mementos that once made a dedicated office or cubicle a
treasured part of our offices have been replaced with unlimited digital
wallspace on Facebook, Pinterest, Flickr, and Twitter. Every time we
open our computer we are instantly in our own private workspace. The
result is higher utilization of interchangeable offices that are more
flexible to shifting work patterns.
Mobile
technology has also demolished the limitations of where and how work
can be done. The increasing capabilities of smartphones and other mobile
devices, the ubiquity and speed of wireless networks, and cloud storage
and other online services have set us free from the physical office.
Many workers take advantage of this flexibility to work from home or
off-site, freeing up office space.
2. New work styles
In
10 years, the average 30 year-old knowledge worker will have worked on
200-300 different projects, according to renowned futurist Thomas Frey.
Frey describes a future of “business colonies,” ad-hoc collaborative
teams of independent experts that are assembled based on the needs of a
given project, working cross-functionally across huge distances using
networked tools not tied to any particular time or place.
But
much of this “futuristic” scenario is here today. Already we see a
number of trends leading toward more project-based teamwork within
organizations. With the high cost of hiring and payroll accounting,
companies can’t afford a vast bureaucracy of workers with fixed job
titles and rigid hierarchies. Teams have to be instantly reconfigurable
and know how to work across functions and departments. But with such
fluid relationships between diverse coworkers, face-to-face teamwork and
collaboration are key, further contributing to the importance of shared
space and open floor plans.
And
this is not only for cost reasons: a recent sociometric study by the
MIT Human Dynamics Laboratory found that the energy and engagement of
communication between members of a team were a better predictor of
objective performance than all other factors - including individual
intelligence, personality, skill, and the substance of discussion -
combined. Good face-to-face communication seems to be one of the key
elements of success for all types of teams, and especially creative
ones.
But
such work demands a new type of work setting. Cross-functional
creativity, dynamic communication, and face-to-face teamwork will not
thrive in cubicles and corner offices. Open floor plans and shared desks
not only facilitate this project-based work, but reduce the total floor
space required by utilizing space more efficiently.
3. New workforce
By
2017, the 80 million-strong Millennials (those born between the years
1982 and 1999) will make up 75% of the U.S workforce, with $2.8 trillion
in spending power, the most by far of any generation ever. Any
discussion of the office of the future needs to take into account this
generation’s unique attitudes and values.
Millennials
don’t like to drive. For environmental, political, and financial
reasons, the freedom once associated with owning a car is now associated
with not owning
a car. These young workers prefer living in cities, drawn by the
culture, convenience, walkability, and local flavor denied them in the
sprawling suburbs that defined their childhood in the 1980s and 1990s.
A
recent survey by Zipcar shows a pronounced decline in driving, with 55%
of 18-34 year-olds having made a conscious effort to drive less in the
last year. And this aversion to driving is not found only among young
people - overall U.S. per capita driving peaked in 2004 and total
mileage in 2007, and has since fallen to post-World War II lows even as
total population continues to increase.
The
reduced need for parking and the greater need for public
transportation, combined with the preference of younger workers for
urban life, have led companies to start moving back to cities, reversing
a decades-long trend. The most recent examples include Twitter,
Pinterest, and Salesforce.com moving to San Francisco from Silicon
Valley, and the consulting firm Accenture moving from its suburban
Reston, VA campus to an urban setting in Arlington.
These
urban settings are full of coffee shops, libraries, and co-working
spaces that provide alternative working space for these workers, while
also allowing offices to shed facilities like gyms, day-care centers,
and cafeterias. Low commercial rents in city centers from decades of
flight to the suburbs allow companies to provide the urban working
environment that talented young workers demand while reducing their
overall footprint.
So what does the office of the future look like?
The beginnings of an entirely new way of working are slowly emerging in cities around the world. As Thomas Frey puts it, ““As
a futurist, I find it impossible to ignore the untapped potential
currently amassing in coffee shops, co-working spaces, and live-work
lofts around the world.”
It turns out that the key to envisioning the office of the future lies in these innovative new environments.
Join me in two weeks when I will continue to explore the implications and potential of the evolving nature of work.
First
observation: These are some of the mail clients I’ve used
since 1994. One can notice that from a pure user interface and ergonomic
standpoint we are contemplating a very solid trend in innovation: rounded
corners and smaller icons. Otherwise the good news is that the design and
software industry at large obviously had plenty of free time to improve and
innovate on many other usages and products, as they were not very busy
reinventing one of the largest digital mainstream usage…
Microsoft Outlook Express – 1990’s

Netscape Mail – 1990’s

Eudora Light – 1990’s

Mac Mail – 2012
Second
observation: On Ipads, according to a survey from Business Insider, Mail “and other communication apps” are mixed, with only 21% of
global usage. That is a somewhat low figure, as even if mail was half of the
“communication apps” usage, it is only 10% of standard usages on Ipads. And
iPads are the next main device for domestic usages…
Third observation: A 2012 Nielsen survey on US teenagers digital
usages shows that they are not using email a lot, and actually using it less
and less.


Not mentioning that more and more large
companies are starting to see mail as a problem. Managers spend more time
sorting, replying, reading mail than actually working. I’ve been giving
digital briefs to several companies' executives in the past months, and when
asking them what was their biggest “digital problem”, mail is systematically
number one, by far.
So
is e-mail dying?
Email cannot die - it's probably too big to die
(although printing is also too big to die but is nonetheless dying), but I believe
that email at large needs a serious redesign, as what was a fantastic
disruptive innovation in the 1990’s is now closer to a dinosaur that will need serious and
fast evolution if it wants to survive in the midst of real innovative newcomers
in the communication area. And it is doable: Twitter rebooted text messaging
although transforming it, Facebook is reinventing forums and IM, Yammer is
reinventing BBS (remember those?), but strangely enough no one has successfully
reinvented mail.
To reinvent mail one would need to first understand where the problem lies:
So many old usages have evolved, from web browsing to ecommerce, toward a more enjoyable, simpler, shorter yet more powerful experience. Some turned into Apps, some live on as widgets, some become devices, but email is still pretty much what it was 25 years ago.
I do not have the solution, but I can’t wait to
meet a talented young team that would like to tackle the challenge, and pitch a
project whose fundamentals would be to address the “email problem” and make
emailing a fun, pleasant and efficient experience again.
Kevin Kelly, founding executive editor of Wired magazine gives us the six emerging trends he believes are most important for the connected world we live in going forward.
Screening — First came the television screen, and then the computer screen. Now screens are everywhere. Will the next screen be our reality with Google Glasses? Or maybe a contact lens?
Interacting — Right now, interaction is limited mainly to our fingertips, Kelly says. New interactivity will come with voice (SIRI like), gestures (Leap Motion will be available in December of this year) and camera.

